Coinbase announced the launch of their new Wallets as a Service feature that will allow more businesses and companies to incorporate access to web3 in their business. The new feature allows businesses to set up and operate multiple wallets that can be distributed to employees without giving them access to the full private key to ensure that company assets are safe. 

Beyond company assets, the move will help companies shift their businesses into the web3 ecosystem because many developers need private keys in order to develop programs and protocols on the blockchain. Additionally, the ability to create new wallets could also help onboard more customers to web3 without the hassle of creating their own wallets which they may not want to do in the first place.