Tezos has announced a new partnership with the McLaren F1 team, releasing digital collectible NFTs during every race week to help promote the team. Users simply need to open a wallet on the Tezos blockchain to connect to the McLaren website where they can redeem tokens during upcoming races. 

Participants who collect every McLaren NFT during the racing season will be added to an exclusive giveaway that includes tickets to an F1 race in 2024. The announcement comes off the back of a similar headline made today about F1’s adoption of NFT ticket services with Platinum Group and Elemint.