Mirror Pass: One Step back, Two Steps Forward
The Mirror Pass collection has been a popular membership to a thriving community since its launch in Spring 2022. Since then, the project has encountered multiple obstacles, yet remains one of the most valuable crypto communities available under the leadership of Zeal.
With new staking utilities, the Mirror Pass project is looking to become one of the major players in the NFT scene following the collapse of its unique mirror web app. With a new marketplace and $SHARDS, Mirror Pass has seen a massive rebound from its dip beneath .1 Eth at the end of June.
What is Mirror Pass
Mirror Pass began as a token project which would allow users to peer into the chat groups of high-cost communities such as Proof Collective and the Bored Apes Yacht Club. This glimpse through token-gates allowed users to see a side of NFTs which are nearly impossible for the average NFT traders.
The amount of insight which came with the mirroring app allowed more traders to spread the word about which projects were being hyped up by bluechip collections and which ones weren’t. This generated a huge amount of alpha on the Mirror Pass Discord which the community used to make excellent profits.
Why did the web app get taken down
The excitement didn’t last forever though. Many of the token-gated communities that the mirror pass had the access to were highly frustrated by what they considered to be spying.
Eventually, these communities, such as Proof Collective, started to fight back and requested that the mirror app be taken down. They threatened Mirror Pass with legal action, and eventually got what they wanted; the web app was decommissioned from the project.
How did the community stay together
Following the swift drop in price, the community rallied together knowing that the mirror web app would no longer be active. Many had agreed that, while owning the token, they had turned to their community for NFT discussion instead of observing the discussions from other projects.
It was a remarkable moment because, for most projects, community involvement is the most valuable aspect of an NFT. It cannot be created artificially. Communities have to develop organically, and Zeal was able to do so under the guise of the web app.
What features did Mirror Pass deliver
After the announcement of what had happened, Zeal promptly hosted a public voice chat to talk about the situation and explain his plans for the future of Mirror Pass.
It was incredibly important for him to be transparent because lying or alluding to false promises would have fractured the bond he had just established.
During this space, he explained that there would be a series of utilities coming to holders:
Minting Bot
Staking
Marketplace
Overcoming Adversity
Zeal’s commitment to keeping his community at Mirror Pass strong is one of the major reasons why the pass was able to rebound from a huge drop of under .1 Eth to over .6 Eth since the web app was taken down.
With the delivery of new tools and a strong community, Zeal has shown how possible it is for good projects to recover through adversity. While severe dips may be scary, there is nothing to fear when the leadership is focused on their goals.
