Doodles have declared that their new CEO is in fact Julian Holguin, former president of Billboard. Holguin is coming off a long haul in the music and entertainment industry including that 10 years at music industry publisher Billboard, where Holguin served as vice president of brand partnerships, senior vice president of revenue and partnerships and finally president for the last year.

Someone with media and entertainment experience is a fitting selection for Doodles which launched in October 2021 by Evan Keast, Scott Martin, and Jordan Castro. A collection of 10,000 NFT on the Ethereum blockchain, Doodles is a series of animated humans, apes, living flames, cats, and skeletons. Currently, Doodles have a floor price ("buy-now" price) of 22.5 ETH (around USD$60,000) on OpenSea.

Holders of the Doodles NFT can participate in managing the group’s treasury and can vote on future campaigns, effectively making Doodles a DAO whose members use Web3 tools to organize control of the group amongst themselves. DAOs use tokens to incentivize their members and govern decision-making by the group.

Speculation is that a significant amount of money must have been offered to get Holguin to join the Doodles team considering what insiders believe his package was at Billboard. His goal is set to bolster the IP amongst all gaming, entertainment, music while still trying to obtain a cultural aspect to the merchandise.

Doodles is set to introduce a “mysterious device” on May 12th, as well as a complete roadmap. “Groundbreaking projects and transformative partnerships and a full reveal of our vision and roadmap” reads Doodles official post on Twitter. Developments in the mainstream customer market are soon on the horizon.