The metaverse is a 3D virtual world backed by blockchain technology. Meta’s introduction of the metaverse presented it as a virtual world of new possibilities in the digital economy and has already invested around $10B for metaverse infrastructures.

But it isn’t only tech companies that are entering the metaverse as fashion brands are trooping in too. 

Global fashion brands like Nike, Burberry, and others are leveraging the metaverse to connect with more tech savvy, youthful, and Gez Z customers via exciting NFT projects.

This article presents a list of 6 global fashion brands that are actively investing in the metaverse:

1. Adidas

Following the recent hype in NFTs and the metaverse, Adidas partners with top NFT brands Bored Ape Yacht Club (BAYC), CryptoPunks, and Gmoney to sell its digital merch as limited edition NFTs in the metaverse.

Since entering the metaverse space, Adidas has sold over $22 million worth of NFTs through digital drops. At the time of writing, the current floor price for an Adidas NFT is 0.704 ETH or $1,387.90. 

2. Nike

Nike's acquisition of digital designer RTFKT began its introduction into the metaverse. RTFKT went ahead to design a collection of 20,000 NFT sneakers. Owners get to use these kicks as skins in the virtual world. 

Sneaker holders may customise their NFTs with rare traits using a buyable “vial” and sell them at higher prices in the secondary market. 

Or rather complete certain tasks to upgrade their CryptoKick skins. An average Dunk Genesis CryptoKick sells at a floor price between 2.5 ETH to 3 ETH. 

3. Gucci

Gucci, one of the world’s top fashion brands, entered the metaverse through a partnership with the digital creator, 10KTF and  internationally acclaimed digital artisan, Wagmi-san. 

To access Gucci’s collection of 5000 NFTs on 10KTF, users must register and own some Eth. Gucci’s goal is to build engagement and a digital community through NFTs and the metaverse. 

The NFT holders will be able to interact using their NFTs in the metaverse world called “Neo-Tokyo” while people who own 10 KTF Gucci NFTs qualify for utility, special future drops, and other freebies.

4. Balenciaga

In 2020, Balenciaga became the first fashion brand to enter the metaverse. Before that, the global fashion brand made a grand entrance in a videogame collaboration with top game makers Epic Games, bringing it into the Fortnite metaverse.

Fortnite game avatars can now spot many Balenciaga merchandise, a move that follows Balenciaga’s Fall 2021 launch on the videogame.

5. Louis Vuitton

Louis Vuitton has a history of celebrating occasions digitally, beginning with its launch of Endless Runner in 2019. In August 2021, the company celebrated its founder by launching a game. 

This new online game is an art-based adventure game launched to celebrate the 200th birthday of Louis Vuitton.

Louis The Game’s objective is to retrieve 200 candles, a series of postcards about LV’s fashion house, life, and family. Players get to play the game as the luxury brand’s mascot, Vivienne and they collect NFTs that can't be resold.

6. Blvck Paris

Blvck is the latest fashion brand to join the NFT culture. It recently launched its Blvck Genesis drop of 9,999 NFTs on the Ethereum network.

In recent times, Blvck has collaborated with metaverse and P2E gaming pioneers, Hora Games and advised by blockchain innovators, Coinsilium for an NFT collection. The NFT project titled Blvck Genesis is a drop of 9,999 NFTs.

Holders get access to rewards, limited products, and exclusive events. What’s more, players in the Hora Game universe get to use their NFTs as in-game characters, earn tokens, and in-game assets in a new play to earn game the collaboration with Blvck will produce.

These eight fashion brands are exciting case studies for the metaverse and NFTs and are  facilitating the massive introduction of more brands in the metaverse. 

The reputation of these companies aims to harness the potential of the metaverse—a space with a youthful, Gen Z demography that fashion brands need to market to. For the metaverse and web3, it is an opportunity to promote and a step towards going mainstream.